Job Information

CUNY Director of Web Services (Communications Marketing Director) - Reopened* in New York, New York

Job Title: Director of Web Services (Communications Marketing Director) - Reopened*

Job ID: 22635

Location: John Jay College

Regular/Temporary: Regular



John Jay College of Criminal Justice is a senior college of the City University of New York (CUNY) led by President Karol V. Mason, and an internationally recognized leader in educating for justice. John Jay is a federally designated Hispanic-serving institution, it is ranked third in the nation in Black student success, and it is a top ten institution for promoting student social mobility. John Jay is proud to serve a diverse and dynamic student body of 15,000 students that includes nearly fifty percent students who are first in their family to attend college as well as students who are immigrants, from low-income families, or from other historically underrepresented groups.

The College participates in the doctoral programs of the Graduate Center of the City University of New York and offers bachelor’s and master’s degrees in traditional criminal justice-related fields of study as well as in a robust portfolio of liberal arts and sciences programs that highlight themes of justice across the arts, sciences, humanities, and social sciences. John Jay College seeks staff and faculty members who thrive in multicultural academic environments and are committed to access and excellence in higher education.


Reporting to the Chief Communications Officer, the Director of Web Services leads the development of web strategy and communication with the College’s diverse constituencies. The Director of Web Services oversees the production of the College website in coordination with College stakeholders – developing and editing content, determining design and technical specifications to expand the College web presence and streamlined navigation, providing creative direction, managing web development operations and capabilities, and developing production processes, policies, and standards to ensure a dynamic and consistent web experience consistent with College priorities. The Director of Web Services will:

  • Manage web team and coordinate as needed with College technical staff for routine web maintenance activities, ensuring smooth functioning of the CMS, web events calendar, secure services, appropriate troubleshooting and installation of web applications, security and privacy protocols, ADA compliance, and/or software as needed.

  • Monitor and customize metatags with a focus on SEO best practices, including implementation of the correct format for page titles, headers, meta-information and alt tags for images.

  • Identify strategic short and long term content review and implementation activities for the website and intranet in order to ensure consistent delivery of an up-to-date, engaging, dynamic, and user-friendly content and navigation experience aligned with College priorities.

  • Implement process to regularly partner with College leaders, faculty, and staff to review and update web editorial and multimedia design content, providing advice and recommendations to ensure consistent and up-to-date information is featured on the website.

  • Develop, edit, and/or approve the calls to action, editorial content, and multimedia design of all top-level College webpages and all new and redesigned web page content to ensure consistency and maximize user engagement and deliver search engine optimization

  • Create, write, edit, and proofread website and intranet content that conveys needed information effectively to key stakeholders including, but not limited to, prospective students, students, alumni, parents, donors, faculty, staff, media, political leaders, and stakeholders and partners across New York City and New York State, our nation, and the world.

  • Conduct usability analysis through formal and informal research (focus groups, online surveys, web analytics, etc.) and effectively translate results into site design, navigation, and resource development.

  • Manage Google Analytics, set up campaigns and generate customized reports as needed and translate analytic insights into improved website content and design.

  • Maintain professional, creative, and technical knowledge and expertise and research new and emerging developments in website design and content delivery and cutting edge web applications and tools that can be used to increase website visibility and enhance communications internally and externally.

  • Manage day-to-day production, special projects, assignments, schedules, and calendars to ensure that all work meets high quality standards, is timely, within budget, and is consistent with the College’s brand and priorities. Plan workflows and processes, allocate resources for digital media and web operations, and manage production activities, including deadlines, to ensure quality and timely completion of projects.

  • Lead and manage a cohesive team to support the College’s mission and goals by creating and encouraging and supportive work environment in which creative solutions and customer service focus are of top priority.

  • Build a digital media and web team that applies up-to-date technical and professional principles, practices, and standards in the field of digital media to deliver high quality, innovative service to internal and external clients.

  • Manage hiring, mentoring, and supervision of staff, as well as external and internal creative resources, including, as needed, external vendors, freelance partners and student interns in order to meet goals. Develop and assess staff on an ongoing basis.


Bachelor’s degree and eight years’ related experience in website management and multimedia communications required.


In addition, the preferred candidate should be a passionate team player and enthusiastic advocate for justice and an ambassador for the highest quality digital storytelling who has:

• Demonstrated technical know-how in content management systems and processes and up-to-date knowledge of digital production trends and tools

• Excellent content strategy development and website writing, editing, and publishing skills along with a proven ability to produce compelling digital content to meet the highest quality standards

• Experience developing and leading systems and processes to support collaborative content development with strong attention to customer service

• Strong attention to detail and knowledge of web architecture and website design and development

• Proficiency in user and marketing interface design, usability methodology, CMS, and browser capabilities

• Expertise in SEO best practices and Google Analytics management

• Strong project/time management, leadership, and organizational skills, the ability to work both independently and collaboratively, and ability to juggle multiple projects in a fast-paced environment and meet deadlines

• Excellent communication and active listening skills and demonstrated record building relationships with diverse stakeholders and colleagues including students, faculty, staff, alumni

• Demonstrated commitment to diversity, equity, and student success, or to working with a broadly diverse community.

• Must be available for evening and weekend assignments as needed.


• Experience in deadline-driven, high profile news/features production environment and familiarity with higher education, recruitment, alumni outreach and student engagement and the communication needs of a diverse commuter college is highly desirable.

• Knowledge of multiple languages is preferred.


Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

  • Designs and executes a comprehensive strategic plan for marketing, advertising and communications

  • Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals

  • Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media

  • Manages and develops internal staff and external resources

  • Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns

  • Performs related duties as assigned.


Higher Education Officer




Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.


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*Open until filled. Previous applicants need not reapply.


CUNY Job Posting: Managerial/Professional


CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.