Job Information

CUNY Social Media Manager in New York, New York

Job Title: Social Media Manager

Job ID: 22304

Location: John Jay College

Regular/Temporary: Regular



John Jay College of Criminal Justice is a senior college of the City University of New York (CUNY) led by President Karol V. Mason and an internationally recognized leader in educating for justice. John Jay is a federally designated Hispanic-serving institution, it is ranked third in the nation in Black student success, and it is a top ten institution for promoting student social mobility. John Jay is proud to serve a diverse and dynamic student body of 15,000 students that includes nearly fifty percent students who are first in their family to attend college as well as students who are immigrants, from low-income families, or from other historically underrepresented groups.

The College participates in the doctoral programs of the Graduate Center of the City University of New York and offers bachelor’s and master’s degrees in traditional criminal justice-related fields of study as well as in a robust portfolio of liberal arts and sciences programs that highlight themes of justice across the arts, sciences, humanities, and social sciences. John Jay College seeks staff and faculty members who thrive in multicultural academic environments and are committed to access and excellence in higher education.


Working closely with the President, the Vice President for Public Affairs, and the Chief Communications Officer, and reporting to the Associate Director for Multimedia Production and Outreach, the Social Media Manager’s responsibilities include the following:

  • Manage all aspects of the College’s social media strategy and engagement across all social media platforms and increase reach and engagement of key audiences and social communities.

  • Identify, develop, and implement social media strategies and campaigns (both organic and paid) to support the College’s key priorities, including recruitment, student success, research and innovation, and fundraising, and continually refine those strategies based on assessment, analytics, and current trends in social media strategy and marketing.

  • Build audience and engagement from key stakeholders, including prospective and current students, alumni, donors, public officials, and thought leaders.

  • Monitor social media activity and conduct social listening for all College accounts, respond as needed, and lead social media response during crisis communications as needed.

  • Develop process and timeline for regularly collecting, analyzing, and sharing metrics for College social media accounts and individual social campaigns;

translate data, insights, and best practices into data-driven recommendations for revising strategy, content, and tactics in order to increase engagement for social media initiatives and campaigns.

  • Write, produce, and publish high quality and accurate multimedia content to highlight the President’s voice and the College’s programs, resources, news, and events.

  • Plan and schedule contributed posts from various contributors (and secondary accounts) to all College accounts, including the President’s accounts; maintain a content calendar for short- and long-term needs.

  • Amplify and curate content from partners, and share resources appropriately (secondary accounts, CUNY, key stakeholders including the President’s and Chancellor’s accounts).

  • Develop and maintain posting guidelines and brand style-guide for all social media channels.

  • Convene, lead, and participate in social media-related committees and groups, as well as training workshops and sessions.

  • Perform other job-related duties as assigned.


Bachelor's degree required, plus six years’ related experience.


  • Excellent writing, editing, communication, and presentation skills that can be adapted for different social media channels and audiences, as well as for different College voices in social media.

  • Excellent critical thinking and problem-solving skills

  • Ability to work collaboratively with a sense of urgency and timeliness in a fast-paced environment

  • Attention to detail and accuracy; strong organizational and project management skills

  • Deep knowledge and experience with social media platforms, including Facebook, Instagram, Twitter, LinkedIn, as well as newer ones such as Snapchat and TikTok

  • Experience with social media planning and analytics tools, including Hootsuite and Trello

  • Ability to use analytics and research to evaluate campaigns and design strategy

  • Knowledge of current trends in social media and social media apps, as well as overall digital communications, advanced technologies, and user experience strategies

  • Proficient with both PC and Mac computer systems and environments

  • Must be available for evening and weekend assignments as needed.


  • Knowledge of SEO and Google Analytics, including setting up events, pixel codes, and testing for social media campaigns

  • Proficiency in image and video tools, including Adobe and Canva


Manages electronic, online and multi-media communications, providing editorial, technical and production expertise.

-Consults with client staff to assess needs and determine design and technical specifications

-Plans communications messages, formats, and designs which meet clients' needs and have impact with the intended audience(s)

-Coordinates the efforts of internal and external professionals to implement and disseminate electronic media projects

-Creates and maintains databases, archives, and other content associated with electronic media projects

-Develops production policies and standards and adheres to communications and branding standards

-Supervises staff as needed

-Performs related duties as assigned.


Higher Education Associate




Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.


If you are viewing the job posting on John Jay College website or in CUNYfirst, please select the "Apply Now" button. If you are viewing the job posting on any other website, please follow the instructions below:

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Once you have registered or logged in with your user name and password, upload your cover letter, resume, and the names and contact information of three professional references as one document.


Review of resumes to begin April 5, 2021.

Posting closes on April 21, 2021.


CUNY Job Posting: Managerial/Professional


CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.