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CUNY Communications Marketing Director - Institutional Advancement in Queens, New York

Job Title: Communications Marketing Director - Institutional Advancement

Job ID: 20108

Location: LaGuardia Community College

Full/Part Time: Full-Time

Regular/Temporary: Regular

POSITION DETAILS

LaGuardia Community College, located in Long Island City, Queens, educates more than 50,000 New Yorkers annually through degree, certificate, and continuing education programs. Our guiding principle Dare To Do More reflects our belief in the transformative power of education—not just for individuals, but for our community and our country—creating pathways for achievement and safeguarding the middle class. LaGuardia is a national voice on behalf of community colleges, where half of all US college students study. Part of the City University of New York (CUNY), the College reflects the legacy of our namesake, Fiorello H. LaGuardia, the former NYC mayor beloved for his championing the underserved. Since our doors opened in 1971, our programs regularly become national models for pushing boundaries to give people of all backgrounds access to a high quality, affordable college education. We invite you to join us in imagining what our students, our community, and our country can become. Visit www.LaGuardia.edu to learn more.

LaGuardia Community College is seeking an experienced professional with multi-faceted marketing and communication skills.

Reporting to the Vice President of Institutional Advancement, the Communications Marketing Director's primary responsibility includes developing and executing marketing and communications strategies, managing the brand, directing electronic, online and multimedia communications, and providing editorial, technical and production expertise. The successful candidate will lead the development of marketing and educational materials for the College, as a whole, and for various divisions and programs. The Communications Marketing Director will work with the leaders of all departments in the college including Academic Affairs, Student Affairs, and Adult & Continuing Education, to develop strategic plans for increasing target market awareness of LaGuardia's services and activities. The Director will supervise staff and consultants for the Marketing and Communications Department.

Other major responsibilities include, but are not limited to:

  • Overseeing marketing strategies and communications activities on behalf of the college including external and internal communications and systems;

  • Oversight and direction of content and organization of LaGuardia's website; and analysis and evaluation of new standards, technologies and trends in web development, design, and delivery;

  • Responsible for ensuring LaGuardia's brand identity and voice is maintained and utilized in all messaging through online, print, and multimedia channels, both external and internal;

  • Developing, advocating for, and administering the College's marketing department budget;

  • Overseeing the management, monitoring, mediation and analysis of all social media platforms for the college, including but not limited to Facebook, LinkedIn, Twitter and Instagram; and the evaluation of new platforms and technologies.

QUALIFICATIONS

Bachelor's Degree and eight years' related experience required.

PREFERRED QUALIFICATIONS

Four (4) years of broad marketing/communications experience including in a supervisory capacity (as part of the required eight years' related experience). The candidate must have excellent writing and communication skills. Preference will be given to candidates with experience working for educational organizations and/or demonstrated experience designing marketing/communications strategies that reach new audiences.

CUNY TITLE OVERVIEW

Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

  • Designs and executes a comprehensive strategic plan for marketing, advertising and communications

  • Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals

  • Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media

  • Manages and develops internal staff and external resources

  • Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns

  • Performs related duties as assigned.

CUNY TITLE

Higher Education Officer

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.

Candidates must attach a resume, cover letter, and three professional references (name, title, organization, and contact information).

CLOSING DATE

April 23, 2019

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

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